Wednesday, September 23, 2015

Gen Z and Gen Alpha ...

An interesting article from McCrinde Research: 

GEN Z AND GEN ALPHA INFOGRAPHIC UPDATE 

Wednesday, February 04, 2015

CHARACTERISTICS OF THE EMERGING GENERATIONS

We are in the midst of a generational landmark, as Australia’s “Digital Integrators” (Generation Z) began sitting their final school exams last year, and the first Generation Alpha’s begin their schooling career this year. Below we provide an explanation about each of these generations, and some interesting facts about them.
GEN Z
The students of our world today who are currently at school and university are the children of Generation X, the cohort that follows Generation Y, and who are born between 1995 and 2009. They are Generation Z.
Generation Z are the largest generation ever, comprising around 20% of Australia’s population and almost 30% of the world’s population. Globally there are almost 2 billion of them.
They are the first fully global generation, shaped in the 21st century, connected through digital devices, and engaged through social media.
GEN Z FACTS
  • AKA ‘generation connected’ or ‘dot com kids’
  • 1 in 2 predicted to obtain a uni degree
  • By 2025, will make up 27% of the workforce
  • Predicted to work 17 jobs, 5 careers and live in 15 homes in their lifetime
  • 2,000,000,000 Gen Zs globally
  • Use slanguage like ‘Cray cray’, ‘Defs’, ‘Fomo’ and ‘YOLO’